Mobile Marketing and Advertising Will Improve Your Business, Learn the 4 Ways
Mobile Marketing – 4 Powerful Benefits For Local Businesses
What is the difference between mobile advertising and local mobile marketing?Local mobile marketing happens when you use the mobile channel to communicate and deliver your value to customers. Local mobile advertising is the steps you take to use one or more of the mobile advertising channels in order to place your call or message into action.
A subtle difference you say? Perhaps, and I don’t want to belabor the difference so let me just leave you with this distinction. When you are interrupting a mobile device users daily routine with your marketing message, you are using mobile advertising. Once you have their attention you must begin to engage them, exchange value and educate them, this is mobile marketing.
Benefit Number One – Numbers, Very Big Numbers
Roughly 75% of the US population already has a mobile phone. Around 55,000,000 are using smart phones . According to a recent report by Morgan Stanley, by 2013 more people will be accessing the Internet with smartphones and mobile devices than with wired Internet connections.
Benefit Number Two – It’s Always with Them
Quick, what are the three things that every person always has with them ? Something along the lines of keys, wallet, and cell phone would be a great guess ! Unlike wired internet, magazines, radio, and newspapers, mobile advertising and marketing ALWAYS has an audience . Now lest you think that this whole mobile thing is completely one-sided , your potential customers (people just like you and me) benefit by having information at their fingertips and immediate access to knowledge, research and reviews.
Benefit Number Three – Multiple Modes In One Little Package
Remember when we said that people always have their mobile device with them, well it can help you deliver your message in more ways than you have ever thought of . Text messaging, paid search advertising, organic search advertising, mobile display ads, click to call ads, app advertising, click to map advertising and proximity advertising are all possible because of smartphone technology.
Benefit Number Four- MOST of your competition doesn’t know this… Yet
The fact that you’re reading this article puts you ahead of 95% of your competition at the moment . Of course this will not last long, but if you adopt this early, you will have the oppurtunity to literally grab market share as you please.
What This Looks Like
Consider this scenario. You have a well developed mobile advertising and marketing system in place surrounding your service, say landscaping. A potential customer, Mary, has left the office and is now sitting on the sideline of her son’s baseball game. During the seventh inning stretch she conducts some quick research on landscape design and notices your $500 coupon advertisement. She clicks on the ad and is immediately connected to one of your staff who books an appointment, then refers Mary to a helpful article on your website that addresses just the type of design information she looking for . Within the week you have the sale.
Lets look at your competition, Mary. Mary’s website is ok, but it doesn’t do a good job of educating and selling to customers. It doesn’t show up on the top pages of search results and is quite difficult to navigate, even from a computer. Bob doesn’t even know that Mary exists because he has chosen you before even arriving at home.
Finally, your rival Bill doesn’t even have a website. He has relied on word of mouth and the yellow pages for years. Now, he is at risk of going out of business because the new mobile economy is leaving him in the dust. Bad for old Bill, awesome for you!
Are these three scenarios far-fetched? Absolutely not. In fact you probably know competitors with attributes from all three scenarios. The thing is, with the right help you could be landing new clients and customers through the world of mobile marketing before your competition ever has a chance to speak with them!
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