Power Of Help

Take a plastic water bottle at your own risk; the pressure of popular opinion is coming back down against you. From big rating documentaries, to books and campaigns, the hottest news on the soapbox is the menace that is bottled water and the waste that the industry demonstrates.

The processing, transporting and removal of water in petrochemical plastic bottles requires tremendous quantities of water as well as energy, and generates ridiculous quantities of greenhouse gases and waste.

Director of the hot new documentary ‘Tapped: get off the bottle’ Stephanie Soechtig sums it up ’1500 water bottles end up in landfill every second ,that’s 30 million water bottles a day! We wanted to show people just how much waste is generated by bottled water.” The crew behind Tapped are plugging the film with an across-America roadshow, asking donations from donors to reduce their water bottle abuse and swapping their empty plastic water bottle in exchange for a reusable stainless steel bottle. Download Tapped from Amazon or iTunes.

Another short film ‘The Story of Bottled Water’ was released on World Water Day in March. From the pen of Annie Leonard of the famous ‘The Story of Stuff’, this new film displays the strategy that is used to conning Americans into consuming at least hundreds of millions of bottles of water every week, compared with a few cents cost for a drink from the tap. Find her short film on You Tube.

In her book ‘Bottlemania’, investigator Elizabeth Royte demonstrates one of the biggest marketing cons of our century and demands a super environmental alarm bell. She explores the red flags we must at some point respond to. Who owns the water distribution? What will happen when a bottled-water corporation possesses your town’s drinking water? Is the water coming out of your tap completely safe? What is the environmental footprint of producing, transporting and disposal of every plastic water bottle?

Politicians from all around the international community are beginning to understand that they need to start the campaign ,notably when the buildings where they collate are huge consumers of bottled water. How often do we witness a politician in a meeting drinking from a water bottle. They must be able to use a water glass in Parliament House.

Leslie Samuelrich of Corporate Accountability International, told ‘Cities and states are spending hundreds of millions of taxpayer dollars on bottled water, and that’s not to mention what’s spent to deal with all the plastic bottles that are thrown out.’

In July 2009, the NSW rural town of Bundanoon became the first community in Australia to stop the sale of bottled water. Some 60 towns in the United States and a few places in Canada and the UK have now prevented spending taxpayer funds on bottled water.

It is certain that this problem will be brought to the table in World Water Week 2010 from September 5 to 11 in Stockholm, Sweden, the annual meeting for the world’s most current water-related dilemmas.

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